Jakarta, Indonesia

Public Affairs and External Communications

Lusy Andriani

Lusy Andriani

Executive Review ::

[_] Public Affairs and External Communications professional with 10+ years of exposure in Pharmaceutical industry.

Professional Experience ::

October 2010–PresentKalbe Farma

[_] Kalbe Farma has an extensive and strong portfolio of brands in the prescription pharmaceuticals, OTC pharmaceuticals, energy drink and nutrition products, complemented with a robust packaging and distribution arm that reaches over 1 million outlets.

External Communications

[_] Media relations with the key media

[_] Media monitoring and analyzing media coverage

[_] Writing and producing presentations and press releases

[_] Alignment of communication strategies with SBUs to co-brand their events as Kalbe corporate events

[_] Organizing corporate events such as press conferences, open days, exhibitions, tours and visits

[_] Handle and maintain web content management and social media

[_] Dealing with enquiries from the public, the press, and related organization

[_] Speaking publicly at interviews, press conferences and presentations

June 2008–September 2010Mitra Berjaya Coffee

[_] Mitra Berjaya Coffee is a fast growing gourmet specialty for coffee in the local market

Marketing Communications Coordinator

[_] Creating marketing plans

[_] Organizing events and or customer events

[_] Managing the marketing budget

[_] Developing marketing materials to generate sales leads

2007–2008Harvestindo Bahtera [ Harvest Communication ]

[_] Harvest Communication is a full services agency which are focused on the Below the Line and Above the Line promotion activity.

Account Executive

[_] Research clients' products, services, plans, competitors and target markets

[_] Meet clients for briefings and present proposals to clients for approval

[_] Brief agency colleagues, and work with them to plan and implement the best advertising solutions for the client

[_] Negotiating with clients and agency staff about the details of campaigns

[_] Presenting creative work to clients for approval or modification

[_] Handling budgets, managing campaign costs and invoicing clients

[_] Writing client reports

[_] Monitoring the effectiveness of campaigns

[_] Undertaking administration tasks

[_] Arranging and attending meetings

Academic Background ::

2016–PresentUniversitas Indonesia

Public Communication

[_] Expected to be graduated in 2018

Language Profeciency ::


[_] Professional proficiency level

Computer Literacy ::

Microsoft Office[_] Productivity Tools

Adobe Photoshop, Corel Draw[_] Multimedia Tools

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